BlackBerry Cool Staging - Latest Comments in Weekend Contest: Market the BlackBerry 8800

Re: Weekend Contest: Market the BlackBerry 8800

Victor DePratti, M.D. — Thu, 26 Jun 2008 07:36:39 -0000

The 8800 has it all. The genius of Blackberry is in its finest form, including a valuable GPS capability from the get go. Mapping/Navigation with GPS is the only way to go. Combined with the other now famous Blackberry functionality, the 8800 is a winner.

Re: Weekend Contest: Market the BlackBerry 8800

Alan Dunn — Wed, 11 Jun 2008 10:58:29 -0000

If the 8800 is anything like my new 8320 curve it should be very easy to market. My Curve is the first smart phone I'v had and I'm very impressed with the ease of use. I get alot of comments on the phone. MArket it the same as you did with the Curve 8300 series!

Alan Dunn

Re: Weekend Contest: Market the BlackBerry 8800

rob573 — Thu, 28 Feb 2008 23:19:28 -0000

So who won??

Re: Weekend Contest: Market the BlackBerry 8800

rob573 — Wed, 20 Feb 2008 01:35:07 -0000

"Blackberry...A Proud Past...A BOLD Future"

That would be the slogan. I would have several phones from past to present above the slogan showing the advances in technology and the longevity of the brand name.

Re: Weekend Contest: Market the BlackBerry 8800

Conrad — Sat, 12 Jan 2008 11:14:16 -0000

8800 Needs a 'catch name' like the 'curve'. This will give you instant 'brand model'recognition based on it's most innovative feature(s). Instead of just calling it 8800, the WiPhone? Watch out apple!!

Re: Weekend Contest: Market the BlackBerry 8800

Constance Hopkins-Bailey — Sat, 05 Jan 2008 18:50:40 -0000

The 8800 should be marketted to all ages from teenagers to adults. Fun stuff but also thing that simplify your everyday life. My Space capibilities, spreadsheets, easier sync with windows vista, and video camera (to capture special momments). The average middle class individual knows what they want and will pay for something that makes then feel important. Make the price reasonable,from the start. T-Mobile has reasonable family plans and data plans so it can be a phone for the entire family to have and enjoy. Plus everyone sees T-mobile's comercials. I own a BB Pearl and if the price was more reasonable my teenager would have one too.
"My BB with RIM Technology Completes Me...
It's Who I Am"

Re: Weekend Contest: Market the BlackBerry 8800

Dave Hansen — Tue, 01 Jan 2008 11:53:24 -0000

By the way, it would be nice if the guy with the painted face and body sitting in the front row of the payoff game holding the blackberry was me.

Re: Weekend Contest: Market the BlackBerry 8800

Dave Hansen — Tue, 01 Jan 2008 11:39:54 -0000

Have a TV commercial of someone in the front row of a major football game such as the playoffs or the superbowl, watching their blackberry more than they are directly watching the game. The person would absolutely be identified as a sports fan with a painted shirtless body, a painted face, a huge foam hand with the index finger pointed up (for number 1), and a blackberry in the other hand for statistics, other game information and replays.

Re: Weekend Contest: Market the BlackBerry 8800

Peter — Sun, 23 Dec 2007 01:28:21 -0000

How would I market the 8800?
If it really is the greatest, who better to start marketing it to than a techie - MIT, Caltech, WPI, RPI, ...etc. Turn it into a tech status symbol and the rest of the world will follow.

Re: Weekend Contest: Market the BlackBerry 8800

Hillary — Mon, 17 Dec 2007 21:49:00 -0000

Thanks for your project. I like this site. KEEP IT UP..

Re: Weekend Contest: Market the BlackBerry 8800

Manbhar — Wed, 17 Oct 2007 10:33:35 -0000

Merry XMas! BlackBerry Xmas!!!

Re: Weekend Contest: Market the BlackBerry 8800

RCinATX — Sat, 14 Jul 2007 16:19:15 -0000

The 8800 definately needs a 'cool' name that appeals to its business target audience. Today all 'hot' phones need a cool name. Maybe hire Donald Trumps daughter as pitchman...

Re: Weekend Contest: Market the BlackBerry 8800

Cristi Mariean — Wed, 04 Jul 2007 16:33:12 -0000

I got the new 8830 and it simply rocks!

Re: Weekend Contest: Market the BlackBerry 8800

wrestlingmom515 — Mon, 02 Jul 2007 21:36:47 -0000

Let's face it, most children are more technological than parents these days. I have 2 different ways that Blackberry should market the 8800.

1. What youngster doesn't like to play with their parents cell phone or PDA? In fact, a lot of kids have their own now, but one way to get it out there would be to have a miniature model of it as a toy in a Happy Meal at McDonalds. Everyone eats at McDonalds and all of the little kids love to play with the toys they get. If they had a play Blackberry 8800 to play with and could tell their parents how "cool" they were, there would be alot of parents wanting one for themselves.

2. Another way to market it would be to get it out into the schools for the students to use for hands-on. As a teacher, I would love to have about 10 of them in my classroom. I can think of at least fifteen ways my students could use them during Math, Reading, Science, and Writing and then all of them would want one at home also. Just a thought

Re: Weekend Contest: Market the BlackBerry 8800

sesostris — Sat, 19 May 2007 22:59:15 -0000

Plain and simple

Re: Weekend Contest: Market the BlackBerry 8800

sesostris — Sat, 19 May 2007 22:58:52 -0000

Plain and simple

"it's not a cell phone, it's a PEARL"

Re: Weekend Contest: Market the BlackBerry 8800

Mark McDowell — Tue, 13 Mar 2007 00:42:49 -0000

I suggest a BlackBerry leaning in the center of a beautiful bowl of sexy......blackberries!
Slogan: Blackberries are full of vitamins and can be addicting.

Re: Weekend Contest: Market the BlackBerry 8800

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Re: Weekend Contest: Market the BlackBerry 8800

Josh — Tue, 06 Feb 2007 15:33:38 -0000

Whoever says sex doesn't sell and offends many is in complete denial. In todays world of business image isn't everything but it is a good chunk of it. I would do a commercial and add campaign based mostly on how the BB8800 can take an everyday joe schmo and turn him into a pin stripe suit wearing italina model. Like a comic book store owner who opens the box to his new BB and once it touches his hand he goes into a morph to super business owner mode. he exits his store and immediately is greeted by beautiful models who Bluetooth him their numbers in a comic book sort of laser way. He then enters his limo and drives through the city seeing himself on billboards advertising his highly successful of all thing comic book store. Have him get an email from some celebrity and then after that have the limo crash and he wakes back up in his comic book store.......yeah it was all a dream. Have him get an email from his wife asking him to get milk on his way home........and then as he's locking his door to the store have one of the super models walk bye and say hey and his name just to make him smile and make the whole thing somewhat real..............thats what blackberry needs to do. Most everyone in business knows about its function now sell its style its time.

Re: Weekend Contest: Market the BlackBerry 8800

Christopher — Tue, 06 Feb 2007 12:23:48 -0000

The easiest way to market it would be to put it in the hands of people we know and let it be known that these widely known people use the 8800. I'm talking actors (we see pics of them holding BBs all the time now) Politicians (like the gov bush painting, Dick channey typing on something behind bush), Business professionals, etc. Get the device out there and let it be known that everyone wants emails now, not whenever your device chooses to poll the server. If people think the Blackberry 8800 is the "it" device, they will definately seriously consider it for their next purchase.

Something as simple as a commercial with the Vice President video of him checking something behind President Bush and then the caption saying, "Even the vice president was impressed with the new blackberry 8800" would make the 8800 sell like crazy.

Re: Weekend Contest: Market the BlackBerry 8800

Julie — Mon, 05 Feb 2007 22:33:54 -0000

BLackberry does it again, Sleek thin and all you need built into something you all need. Never mind your conventional computer that those were the days I would also put the flinstones in it Yabba dabba do .... In with the new and show and enlighten the world with the new 8800 ...

I would grab some people in the 25-35 age groups that have never used one and get them to play with it for a bit and give the honest true feleings of the style the feel and the look and impress them all that no longer are you tied to a chair your on the go now :)

Re: Weekend Contest: Market the BlackBerry 8800

TJ — Mon, 05 Feb 2007 16:29:47 -0000

Show this text flashing on the TV ad's intro screen:
"Blackberry 8800: One Step Ahead/Forward"

The camera then cuts to various instances of people on the 8800 utilizing all of its features, while other people on lesser/other devices are shown walking or stumbling behind them as they awkwardly try to keep up.

Re: Weekend Contest: Market the BlackBerry 8800

John — Mon, 05 Feb 2007 13:23:26 -0000

Sell it to the non BES business customer that wants more bells and whistles on their blackberry.

Re: Weekend Contest: Market the BlackBerry 8800

Sam — Mon, 05 Feb 2007 12:03:23 -0000

I've been thinking about this for a while, and I've got some great commercial ideas. The Blackberry is a productivity device, but while they are adding lots of 'lifestyle' features like media players and cameras, people don't think of them as something outside of business. The pearl started to change this perception, and the 8800 could seal the deal.

But RIM hasn't been marketing much, and certainly not to some audiences that could buy a lot of devices.

Here is the concept: Hip, rebellious people, who are making waves, and getting things done, without following in everyone else's footsteps. They buck tradition, by doing things better.

Youth advertising: Aim at the 16-22 year old market. Not the jock kids, or nerd kids, but the kids who listen to indy music, wear crazy clothes, and are still smarter than their teachers.

TV commercial: Young man with crazy haircut and punky clothes sits in back of classroom. He's listening to some hip music, something people have heard, but isn't 'mainstream', like OK GO. He looks bored as he fiddles with his 8800. Teacher points at the blackboard, and tells everyone to write down the dates of their next exams. Other students paw through their bags looking for schedule books. Teacher yells at student in back of class, "Young man! You had best write this down if you expect to succeed in my class!" and he looks up, and says, bored, but a little smuggly, "Its already done." Then we flash to the screen of his BB, and the dates are already in his calendar.

Same student at a party. Loud music is playing, and things are obviously a little crazy, but not downright immoral. His friends say, "That girl you were dancing with is totally into you! You should get her number!!" He replies, "Its already done!" Flash to his BB screen, and you see a text message thread "Blow this joint and get some coffee down the street?" and her reply, "I'd love to, see you in a minute. :-*"

Etc. The point is to make it clear he's a rebel, but is the master of his own life. Succeeding, but on his own terms.

Other TV spots for other age groups could focus on the same concept. A business man in a nice suit, but crazy sneakers, leaning back in his chair at a meeting. A stuffed shirt boss says, "Jensen, are you listening?? Make sure you contact the Roger's about that contract!" and he says, "Oh, I already did that." Flash to his BB screen, and you see an email from Roger saying, "Thanks for your fast reply, I'd be happy to meet with you to discuss the contract details."

An exasperated husband paces in the kitchen during breakfast. He's obviously stressed out. He says to his wife, "Ok ok, so Jenny has a doctor's appointment, Scott has his soccer game, we've got the PTA meeting and 4, and and and....!" and his wife, confident and calm, holding her BB, says, "Don't worry, its all taken care of." Flash to her BB screen, and she flips through her todo list and her calendar, everything neatly planned.

BB users aren't trend followers, they are trend setters. They don't fit the mold of society, they break out of it, and do things a better way. This concept can be applied to any age group. It doesn't have to be a 'kids phone', or a 'business phone', just a smart device for smart people, no matter where they are.

Re: Weekend Contest: Market the BlackBerry 8800

Matt N — Sun, 04 Feb 2007 22:32:17 -0000

Slogan: The 007 of blackberry devices.

Take a seen from a James Bond movie and 007 using the device.

I would market the 8800 like a James Bond device. The stealth of a cellphone but the adavnced technoligies even James Bond would approve of. The unit would come in handy in the hands of Jmes bond with it's bulit in camera for taking those special pictures and built in gps for tracking his every move.